Week Four: Link Building and Directories
Links are how Google indexes your website Search engines are complex and massive, and change the way they work all the time. Understanding the ins and outs is a full time job. However, the core way that Search Engines find and index sites hasn’t changed since they were first invented – they work through links. […]
Week Two: Analytics, Blogs and Homepage
If you only do one week of the bootcamp, make it this one. This is the important stuff! Welcome to week two of the SEO Bootcamp! Hopefully you’ve completed week one – we don’t expect much any change in traffic just yet, but we’ll cover some really important this week so over the next 7 days […]
Writing Content for your Martial Arts Website
Making a good impression is important for any business, however it’s especially important for martial arts businesses. Whilst having a great design certainly helps to make a good first impression, it’s important that this is accompanied by original and varied content. Not only can this help you increase your conversion rates, but it can also […]
Improve Your Cashflow With Martial Arts Billing Services
Improve Your Cashflow With Martial Arts Billing Services Using Direct Debit to Pay for Training Really Pays Off… When it comes to any Martial Art, discipline is key, though sometimes it can take a little nudge in the right direction to keep those high kicks high and your reflexes sharp.Clearly it makes perfect sense to […]
5 Things Google Analytics can do to help you grow your martial arts business…
Google Analytics can do more than just show you whether all your traffic is higher or lower than the previous day. This free analytics tool can provide additional insights into many different aspects of your website to help you make improvements to your website and online marketing campaigns, to ultimately drive more leads to your martial arts school.
New Year New Opportunities
Now that the ‘January rush’ is getting well underway you will no doubt be getting stuck into your business plans for January. But don’t worry if you didn’t have quite enough time to get your plans finished or in place, it’s not too late!
4 Facebook Advertising Tips for Martial Arts Schools
Facebook Advertising has changed the way martial arts businesses advertise online.
Facebook Adverts are quicker to set up than on other platforms (here’s looking at you Google Adwords!) and offer amazing targeting options, which means getting your message, offer or promotion in front of the right people online has never been easier.
However, there are still things to consider when setting up and running your Facebook Ads.
Take a look at our ‘4 Facebook Advertising Tips for Martial Arts Schools’ below that can help you when running your next Facebook Ad campaign.
Campaign materials and you
So we have already spoken about how the ‘back to school rush’ is an opportune time of year for you to get new students. We even spoke about using the new back to school materials (which you can download from myMA) to help make things easier. Well this week we are going to look at some do’s and don’ts when it comes to using these types of materials.
“Wow I didn’t know it could do that!”
What a ride we’ve had with new technology over the last couple of years. Since starting my career with NEST in 2010 things have changed quite a lot, from the initial V2, then V3 business management systems and now the myMA suite including myMA itself, the myMA App and the myMA Barcode system.
When it comes to coaching NEST customers on the myMA suite, there are a few initial questions I like to ask when getting things set up; even now some of the answers I get still shock me. Here are a few of those questions and how I would respond to them using myMA. Quite often when I show people the systems the most common response is “Wow I didn’t know it could do that!”.
Your Online Presence
Your Online Presence In this day in age, it’s safe to say that we expect the vast majority of businesses to have their own website or at least some form of online presence. But setting up and managing your own businesses website can be tricky… right? This is why NEST has developed a simplified solution […]
Facebook Canvas
When it comes to advertising on social media, Facebook is certainly one of the more popular choices. This is more than likely due to its large audience base and impressive array of options for setting up adverts. But for those of you who may have wanted a little bit more creativity from your adverts, Facebook […]
Facebook Marketing Tips #3: Tracking performance
In our previous Facebook marketing tips blogs we have looked at ‘setting up your audience’ and ‘designing the creative elements’. This week we round up the three part series by looking at how you can monitor your adverts, what the data means and how you can use it. The initial stats When first logging into […]
Innovation, business and you
Innovation is a scary word because it makes us think of groundbreaking medical discoveries or futuristic technological breakthroughs that change the way we live forever. But that’s not always the case. Quite simply put, Innovation = making life easier, and this can relate to the tiniest of changes, the one’s you didn’t even think needed […]
Now’s the time
The New Year is finally here and with it comes the January rush. This is a great time of year for martial arts school owners, as many people are looking for ways to get into shape and learn something new. For those of you who began preparing back in November you’re already ahead of the […]
Celebrating 15 years in business!
It’s been quite a journey for us over the past 15 years; the company has grown and developed in many ways. But what is the real story of NEST? In this week’s blog, we take a look how NEST came to be and the services it now offers to clients, to help meet their needs […]
Customer Focus: Exeter Martial Arts
Exeter Martial Arts traditional Jiu Jitsu black belt, Dr Richard Catterick started teaching full time in Exeter back in 2006 after giving up his job in Oncology. Since then he has become one of the youngest national governing body, Jiu Jitsu 6th dan instructors in the country and one of only a handful to run a successful […]
Don’t let your Summer Suspensions become your Winter Blues
We see more people heading to local parks for exercise when the weather heats up and I am sure you cannot help but notice that summer is the quietest time for signing up new students. This can be frustrating for those of you running an all year round business. For instance, how many times have […]
Customer Focus: Masters Academy of Martial Arts
Why NEST? We chose NEST Management because we realised we needed to focus on teaching high quality classes, rather than chasing people for owed money etc. It’s great to know that we can focus on teaching and training, whilst the money side of things is being dealt with professionally. The NEST staff are always very […]
Google mobile update – is your Martial Arts school website mobile friendly?
Google is rolling out a new mobile update… From April 21st Google are rolling out a mobile update for their search engine. How does this affect Martial Arts schools? If your Martial Arts website doesn’t work well on mobile devices or tablets you might see your website ranking drop in Google. Why are Google doing […]
Peaks and Troughs
Seasonal variation is, simply put, the pattern of interest shown by potential students during the year. It’s around this time when we are busy planning for 2015 that we must try to come to terms with this industry-wide issue. The purpose of this message is to ensure that you take action to stimulate increases in […]
Create an experience for your customers like no other…
This year we attended our 12th year at the MAIA Martial Arts Super Show in Las Vegas. The show proved a great success once again and we all came away with new ideas, contacts and inspiration for the future. Between us we managed to attend most of the seminars given by extremely successful Academy owners […]
Customer Focus: Kung Fu Schools (Crawley)
About Kung Fu Schools Crawley At Kung Fu Schools Crawley we teach martial arts and self-development to children and adults, with the aim of improving their lives through the study and practice of the ancient art of Wing Chun Kung Fu. We have martial arts lessons available for children from 4 years old, up to […]
NEST joins Anti-Bullying Alliance
NEST is delighted to have been accepted on a 3 year membership to the Anti-Bullying Alliance (ABA). Our application to become a core member of the Alliance was approved by the ABA Advisory group at the end of September 2013. Part of the criteria for being awarded core membership status is that NEST must ‘have […]
Customer Focus: East West Martial Arts
About East West Martial Arts East West Martial Arts have been teaching Karate in Northampton for over 30 years, and since 2004 has had its own fully equipped purpose built facility for martial arts training. At East West Martial Arts, we blend the greatness of the ‘Eastern’ traditions of martial arts training with the latest, […]
Customer Focus: Evolution Martial Arts
About Sensei James Cockill and Sensei Luke Randell Sensei James Cockill has been studying Martial Arts for over 28 years, initially in Shukokai Karate. The founder of Shukokai, Master Chojiro Tani, understood the principles of body mechanics and used them to great effect when he was developing Shukokai Karate. Master Tani used the hip twist […]
Customer Focus: Lee Matthews Black Belt Academy
As well as being a great success story in its own right, the rise of Lee Matthews should provide motivation and inspiration to all martial arts instructors, whether they are just starting out or are looking to grow their existing business. About Lee Matthews Black Belt Academy I started my martial arts school in 2000 […]
Customer Focus: Fortitude
About David I started tae kwon do around 18 years ago as a 23 year old, which at the time I considered late in starting but we are now taking on students who are in their 30s, 40s & 50’s and going on to reach black belt level! In my late teens and early 20s […]
Customer Focus: Kuk Sool Won
History It was in the late 1950’s that Grandmaster In Hyuk Suh (Kuk Sa Nim) began the monumental task of organising and formulating the many scattered martial art techniques of Korea into a single system, which he named Kuk Sool in 1958. Kuk Sool incorporated three branches of traditional Korean martial arts: SahDoh MuSool, BoolKyo […]