4 Facebook Advertising Tips for Martial Arts Schools
Facebook Advertising has changed the way martial arts businesses advertise online. Facebook Adverts are quicker to set up than on other platforms (here’s looking at you Google Adwords!) and offer amazing targeting options, which means getting your message, offer or promotion in front of the right people online has never been easier. However, there are still things to consider when setting up and running your Facebook Ads. Take a look at our ‘4 Facebook Advertising Tips for Martial Arts Schools’ below that can help you when running your next Facebook Ad campaign.
Choose the right objective
The first thing you’ll need to do when setting up a new Facebook campaign is choosing your marketing objective. Knowing what you want to achieve from your Facebook Ads is critical to the success of your campaign. Having a clear goal in mind affects the type of ads you’ll use. For example, if you want to send people to a landing page on your website then use the ‘Traffic’ option. If your objective is to reach people who are more likely to pay attention to your adverts and increase awareness of your school, then select the ‘Brand Awareness’ option. Facebook offers many other options designed to help you achieve your many different marketing goals.Get your targeting right!
Facebook offers unrivalled audience targeting options. Because of this though, it can be easy to over complicate things.
The key to effective audience targeting is keeping it simple and knowing who it is you should be targeting.
For example, if you are promoting free children’s classes for 6 – 8 year olds then you should just target parents who have children in that age group (Facebook even allows you to target this exact interest). Think about the parents who bring their children into class. What is their average age? Is it mostly mum or dad who brings them? Use this insight to form your targeting.
Finally, location is so important! Target only people who live in or around your class location. This will help improve the relevancy of your ads and make sure you get the best return on your investment.
Facebook Pixel offers a more advanced way of targeting your audience, as well as tracking their behaviour on your website. For example, you can specifically target people who have already visited your website in the past, as well as setting up website goals which allow you to track conversions. Read more about this here.
Use relevant imagery in your ads
Why use the same stock imagery that everybody else uses? Not only does it stop you from standing out from the competition but they’re not truly representative of your classes or school.
Take photos of your students during classes. Use photos that show your students having a great time (people engage better with smiley faces).
Conveying positive emotions like fun and laughter can go a long way to getting your Facebook Ads noticed. Make sure that the images you use are relevant to your target audience. So, for example, if you’re promoting children’s classes for 3 – 5 year olds then make sure you use photos of that age group.
Test your ads
One common mistake that some martial arts business owners make is trying a marketing method once only to see it fail and never try again.
The beauty with Facebook Ads is that you can test multiple versions of your ads so you can see which one performs best. Run ads using a combination of different images and text and monitor their performance in the Facebook Ad manager. Observe the relevancy score, click through rates and cost per click (depending on your objective) and remove low performing ads.
