Ad Spend Calculator
most important number in Pay Per Click marketing is the cost per conversion (also know as ‘cost per action’ and ‘cost per result’) This is the amount of money you need to spend, on average, to get someone to take the action you want them to take. This number varies wildly between industries but the average is about £10-15. For Martial Arts schools this is the cost of someone booking a free trial lesson on your website.
Campaign materials and you
So we have already spoken about how the ‘back to school rush’ is an opportune time of year for you to get new students. We even spoke about using the new back to school materials (which you can download from myMA) to help make things easier. Well this week we are going to look at some do’s and don’ts when it comes to using these types of materials.