If you’re like most school owners, you want to know how your Martial Arts business is perceived. You want to know what students and potential prospects think of your school. You want to know what they think of your instructors, your classes, and your overall brand. You want to be seen as friendly, approachable, and helpful. But what if your business is perceived as something else entirely?
It’s important to stay aware of people’s perception of your Martial Arts school, because it can have a big impact on your bottom line. If you’re seen as being unprofessional or untrustworthy, potential students may take their business elsewhere.
Fortunately, there are a few simple things you can do to make sure your business is seen in the best light:
1. Make sure your branding is consistent.
Be consistent across all of your marketing materials, from your website to your traditional marketing materials. This helps create a professional, cohesive look that instils confidence in potential students. Use the NEST campaign materials to keep consistent across all areas.
2. Pay attention to your online presence.
Your website and social media accounts are often the first places prospects will look to learn more about your club. Make sure your online presence is professional and up-to-date. myMA websites are a great additional benefit for NEST clients with premade templates and a drag and drop editor to easy design layouts.
3. Be responsive to customer inquiries.
If a potential student reaches out to you with a question or concern, make sure to respond promptly and professionally. This will show them that you care about your customers and are willing to go the extra mile to help them.
4. Deliver on your promises.
If you tell a students and prospects that you’ll do something, make sure you follow through. This could be anything from responding to an email to turning up to class on time.
5. Offer a great customer experience.
From the moment a potential customer contacts you, to the time they receive their trial lesson, make sure they have a positive experience. This will help ensure they remember your business fondly and are more likely to stay with you and recommend you to others.
By following these tips, you can help your school to be viewed in the best possible light.
