Are you a Martial Arts school looking for more leads and students? If so, you can use marketing funnels to your advantage. Funnels are an excellent way to increase awareness of your school and add to your student numbers. A funnel is the marketing flow and journey a prospect goes through and is split into multiple stages from becoming aware of your business to having a trial lesson, to becoming a dedicated student at your Martial Arts school! If you’re looking to boost your business, consider using a funnel to reach your target audience. The marketing funnel can be thought of as a series of steps, from the top of the funnel (TOFU) to the bottom of the funnel (BOFU), where each step represents a different stage in the customer’s journey.