The social media landscape is constantly changing, and it can be tough to keep up with all the latest features and updates. That’s why we’ve put together a quick roundup of recent, noteworthy social media features and updates in 2022.
Reels can now be scheduled within the Creator Studio. Using Meta’s Creator Studio, you can now schedule in ‘Reels’ within the ‘Videos’ tab, just like you can for photos and stories! Having this feature will save you time and make planning much easier.
Instagram is continuing to focus more on video content with ‘Reels’ to become more like TikTok, moving more and more away from photos and closer to video led content.
Reels features now have in app templates. This makes it easier to create Reel videos and for users to stay in the app while creating content.
“Dual” feature is being rolled out to Reels – taking inspiration from an upcoming app called ‘BeReal’ using your front and back camera to take photos at the same time. Instagram is also trying to keep up with the competition by sending notifications to users to tell them when to post (More about ‘BeReal’ below)
TikTok
24-hour stories that vanish after 1 day are being rolled out on the platform and users will also be able to be share to other platforms like Facebook and Instagram.
New ‘nearby’ feature is being tested within TikTok’s feed – using location tracking to help users find local content and the ability to add location tags to your content. This could help brands with more localised marketing.
More Social Media Apps?
Yes…
BeReal
Have you heard of ‘BeReal’? A new and upcoming app some are calling the “Anti-Instagram” How does it work you ask?
“Every day at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes.”
Using both front and back cameras you can take photos of ‘what you’re doing right now,’ a way to show more real, natural and spontaneous photos in real time without filters to be as genuine as possible.
Is it something Martial Arts business can use? Potentially, with over 10 million daily active users, BeReal seems to be one of the next big things!
Keep an eye on BeReal and download it here:
Vero
“Optimized for connection, not addiction, putting you in total control.”
That’s right, another “Anti-Instagram” this time it’s Vero promoting their platform as ad-free and algorithm-free showing all content in chronological order. Giving users more choice as to who sees your content, be it close friends, followers, or acquaintances.
An app that has a lot to it in an easy-to-use format, users can post what they want in different categories including:
- Photos
- Videos
- Music
- Movies
- Books
- Places
- Games
- Apps
It’s still up in the air whether Vero will be useful for businesses but keep looking out for this app and give it ago. Going back to the roots of social sharing could show more real content instead of business led posts.
Vero is free for now but may become a subscription-based platform in the future.
Find out more here:
