YOur Student Booster Pack
Your 8-week journey to attract more students, strengthen retention, and grow your martial arts club – powered by NEST.
Let’s Get Started: Your Step-by-Step Growth Program
Congratulations! You’ve unlocked the Student Booster Pack!
This 8-week guided content pack has been built by NEST’s business experts to help you make meaningful improvements in the areas that matter most: attracting new students, keeping them training for longer, and building a sustainable, thriving club.
Each week focuses on a key theme of business growth. Diving into all main themes that will help you get more students and change more lives.
Below we have split our resources into the following themes:
🔥 Organic Social Media
🔥 Paid Social Media (Facebook Ads)
🔥 PPC (Google Ads)
🔥 Website Optimisation
🔥 Lead Generation Ideas
🔥 Lead Nurturing Techniques
🔥 Lead Conversion Tactics
🔥 Student Rentention Strategies
Explore at your own pace or get stuck in with tackling each weeks goals! However you decide to make the most of this pack, make sure you are staying consistent and making the necessary changes and you will see a huge difference.
Here’s how to get the most out of your Student Booster Pack:
✅ Start at Week 1: Each section builds on the last – so ideally don’t skip ahead!
✅ Read, Plan, Act: Each topic includes easy-to-follow guides, tools, and actions.
✅ Track Your Progress: Apply what you learn, and measure results each week.
✅ Stay Consistent: Even small improvements each week can lead to big wins by the end of the program.
Whether you want to improve your marketing, increase student numbers, or streamline your systems – this pack is your roadmap to doing it smarter, especially through the winter months!
~ week 1 ~
Mastering Organic Social Media
Discover how to harness the full potential of organic social media across platforms like Facebook, Instagram, TikTok, and YouTube. Discover proven strategies and best practices to boost brand visibility, grow your community, and drive authentic engagement – without spending on ads. You’ll walk away with platform-specific tips and actionable recommendations to help your content resonate, reach wider audiences, and build long-term brand loyalty.
Mastering Organic Social Media Guide: Increase your clubs visibility, build real relationships with your local community and turn social content into student sign-ups.
Proven Strategies to Grow your Club Mini Guide: From local marketing tips to social media hacks and website must-haves.
Social Media Marketing Strategy Mini Guide: Learn how you can use the platforms to attract new students, build community and grow your club – without wasting time or money!
Optimising your Facebook Page Mini Guide: 8 powerful ways to improve your current Facebook page and optimise it to it’s full potential.
How to Activate Facebook Reviews Mini Guide: Reviews are the back bone to reassuring potential students your club is for them so make sure they are loud and proud.
The Do’s and Don’ts of Marketing Guide: The best practices and pitfalls to avoid when marketing your martial arts school.
ADDITIONAL RESOURCES
Mastering Organic Social Media Webinar: Watch and make notes on the importance of organic social media and how to make the most out of the platforms.
Filming Checklist Mini Guide: Don’t get overwhelmed about where to start with filming a video, we have you covered in this mini guide.
Your 5 Weekly Goals + Bonus Goal: Keep yourself consistent and your head in the game with these 5 goals to tackle each week. You’ve got this!
Content Marketing VS Facebook Ads – Donovan Wint Webinar: Watch as we breakdown the pros and cons for each strategy to see which aligns with your goals.
~ week 2 ~
High-Impact Paid social Advertising
Learn how to create and manage powerful Facebook and Instagram ad campaigns that deliver real results. This week offers a step-by-step walkthrough of setting up your ads, plus expert insights on how to optimise your budget, refine your targeting, and choose the right campaign duration. By the end, you’ll have the confidence and skills to run effective paid campaigns that drive traffic, conversions, and measurable ROI.
Launching High-Impact Ad Campaigns Guide: Discover the best practices for running paid social campaigns successfully and track results to make the most of your budget.
How To Run Facebook and Instagram Ads Mini Guide: Discover the most effective ways to attract new students and how to run Facebook and Instagram ads effortlessly.
Using Facebook Tools and Library Mini Guide:Tools to give you an inside look at your competitors’ pages and paid advertising strategies, so you can learn what’s working and what’s not.
Tips on High Impact Facebook Ads Mini Guide: Facebook ads work, you need more than just a nice image. You need copy that connects, inspires action, and converts.
Financial Mastery Guide: Financial planning is like a secret gateway to strategy, it’s not just about numbers, it’s about envisioning where you want to be in life and defining success on your terms.
Marketing Funnels Guide: Funnels are an excellent way to increase awareness of your school and add to your student numbers.
ADDITIONAL RESOURCES
Workable Profit Spreadsheet: A workable sheet to figure out your paid ads budget based on your monthly fees and work out how many new students you need to get to cover that cost.
Facebook & Instagram Strategy Webinar: Join digital expert Donovan Wint as he shares the exact Facebook and Instagram advertising strategy that you can use for your club straight away.
Facebook Advertising with Donovan Wint Webinar: Join us as we take you step by step on setting up, creating, managing and maximising advertising potential through-out summer and beyond.
Launching High Impact Ad Campaigns Webinar: Watch and make notes on how to successfullly launch impactful ad campaigns that actually work and how to adjust and monitor for maximum results.
~ week 3 ~
THE POWER OF PPC (GOOGLE ADS)
Explore how to use Pay-Per-Click (PPC) advertising to drive targeted traffic straight to your club website. Learn how to develop engaging content that captures attention and ranks in search and how PPC campaigns can boost visibility and get your club in front of the right audience at the right time – maximising clicks, sign-ups, and impact.
How To Run a PPC Campaign Mini Guide: Discover exactly how to plan, build, and manage a Google Ads (PPC) campaign that actually works.
Best Practices for a PPC Landing Page Mini Guide: Running Google Ads but not getting trial bookings? It might not be your ads, it’s your landing page.
Optimising PPC for Your Website Guide: A reliable, cost-effective way to attract more students to your club, Pay-Per-Click advertising is a game-changer.
How to Scale a Successful Martial Arts PPC Campaign Mini Guide: When your ads start working, this guide shows you exactly how to scale them safely and sustainably for maximum results.
Create a High-Converting PPC Offer Mini Guide: Learn how to craft irresistible, low risk offers that convert clicks into trial sign ups and help your club stand out in a competitive market.
Budgeting for PPC: How Much Should You Spend Mini Guide: Stop guessing your PPC budget and start investing with confidence using simple calculations based on student value and real costs.
ADDITIONAL RESOURCES
Power of PPC Webinar: Learn how to generate leads and optimise your ad campaigns effectively with expert insights and advice.
Understanding PPC Metrics Mini Guide: Cut through the confusion and focus on the numbers that actually matter for growing.
Retargeting Campaigns Mini Guide: Learn how to stay in front of your students to encourage conversion without spending more.
Online Security Guide: Our top tips to keep you safe and secure online, including social media and website monitoring.
~ week 4 ~
WEBSITE OPTIMISATION
Explore how to build a high-performing, student-friendly website which works alongside your marketing and advertising to drive targeted traffic. Look at the essentials of creating a mobile friendly site with strong SEO and the benefits of optimisation.
Using ChatGPT for Website SEO and Content Strategy Guide: Step by step guide on how to use AI to improve content, boost SEO rankings, generate content ideas and save valuable time.
Optimising Your Homepage to Convert Visitors Mini Guide: Learn how simple layout, clear messaging and strong CTAs can double your enquiries without extra advertising.
Creating High-Converting Class Pages Mini Guide: How to transform your class pages into powerful conversion tools that speak directly to parents, adults and beginners.
Improving Website Speed and Mobile Experience Mini Guide: Discover that through simple speed and usability changes, you can create a smoother, faster experience for every visitor.
Adding Social Proof That Builds Trust and Increases Enquiries Mini Guide: Learn how to use real student wins and parent feedback to make your club the obvious choice.
Creating Effective Calls to Action That Drive Enquiries Mini Guide: Discover how CTA placements, wording and design choices can encourage prospects to take action.
ADDITIONAL RESOURCES
Website Optimisation Webinar: Discover SEO basics to boost visibility and use copy and keywords to optimise your website and maximise impact.
Your 5 Weekly Goals + Bonus Goal: Keep yourself consistent and your head in the game with these 5 goals to tackle each week. You’ve got this!
Website Leads VS Facebook Leads with Donovan Wint Webinar: Join Dononvan as he takes you through the key benefits for types of lead forms.
Supercharge Your Website Webinar: Learn about responsive design, mobile friendly websites and ways to improve SEO and content to maximise results.
~ week 5 ~
Student Lead Generation
Unlock powerful offline marketing strategies to attract new students and grow your club’s community. This week dives into expert advice on running high-converting holiday camps, engaging events, and effective grading promotions. Learn how to create real-world touchpoints that spark interest, build trust, and generate quality leads. From local outreach to creative campaigns, you’ll discover proven tactics to take your club’s student recruitment to the next level.
How to Set Up a School Session Mini Guide: Learn how to set up a powerful school assembly session that promotes anti-bullying, boosts confidence, and brings in new students.
The Ultimate Student Lead Generation Guide: Learn how to combine online and offline marketing and ideas to turn local awareness into commited members.
How To Set Up A Beginners Course Mini Guide: Want to attract more students without overwhelming your classes? A beginner’s course might be the easiest way to do it.
How To set up a Referral Scheme Mini Guide: Be guided through how to set up a powerful referral scheme that turns happy students into eager promoters.
How to Maximise Cinema Collaborations Guide: Find out how you can successfully work with and maximise cinema collaborations in your local area.
Top Tips for Planning a Successful Event Guide: Get thought provoking insights into the critical key components to consider when hosting an event.
ADDITIONAL RESOURCES
Student Lead Generation with Niki Pratt Webinar: Learn how to combine online and offline marketing and ideas to turn local awareness into commited members.
How To Generate More Income Webinar: Join Sarah Down and Louisa Turchet, as they discuss how you can generate additional income through a library of ideas.
Student Lead Generation Webinar Slides: Read our webinar slides highlighting the importance of offline and online marketing and how to generate leads.
Student Lead Generation Webinar: Watch as we dive into the importance of offline and online marketing and how to generate leads to get more students.
~ week 6 ~
Lead Nurturing
Learn how to successful nurture potential students to prepare them for becoming a commited member of your club. Discover proven ideas and strategies for hosting engaging intro sessions, building meaningful follow-up communications, and creating a nurturing journey that increases trust and boosts conversion rates.
Lead Nurturing and Sales Conversion Guide: Top tips on nurturing leads with proven strategies and the foundations to convert them into loyal students.
Induction Video Recording Tips Mini Guide: A short, friendly induction video is one of the most effective tools for converting enquiries into trial bookings.
How To Sign Up Students After Trial Lessons Mini Guide: Discover practical solutions to turn those trial lessons into sign ups without chasing leads.
Building a Warm and Welcoming First Impression Mini Guide: Learn how to create a friendly, reassuring first contact that instantly makes new leads feel valued and connected to your club.
Creating a Simple Lead Nurture Sequence Mini Guide: Discover how to build a short, supportive nurture sequence that keeps leads engaged and confident without any pressure.
Using Social Proof to Build Comfort and Reassurance Mini Guide: Explore how reviews, stories and real student experiences can nurture hesitant leads by giving them the reassurance they need.
ADDITIONAL RESOURCES
Keeping Leads Engaged Mini Guide: Find out how sharing helpful tips and beginner-friendly insights keeps leads warm, informed and positively connected to your club.
Staying Consistent to Keep Leads Warm Mini Guide: Learn how simple, consistent touchpoints help you to nurture leads over time without overwhelming them.
Lead Nurturing and Sales Conversion Webinar: Watch as we cover, the importance and benefits of nurturing leads and understanding conversion rates.
Lead Nurturing and Sales Conversion Webinar Slides: Nurture leads with tips on converting, lead-to-sign-up process and understanding conversion rates.
~ week 7 ~
Lead Conversion
Once you have nurtured your prospects, learn techniques and tactics to turn those nurtured leads into full time students. Gain expert insights into lead management and sales techniques tailored for clubs, so you can confidently turn interest into long-term student growth.
The Ultimate Student Conversion Guide: Unlock a complete, confidence-building student conversion system with practical strategies, emotional insights and proven processes that turn warm leads into committed members.
Turning Warm Leads Into Booked Trial Sessions Mini Guide: Learn simple, effective ways to help warm leads commit to a trial session by removing friction, offering clear options and guiding them with confidence.
Creating a Trial Experience That Encourages Commitment Mini Guide: Discover how to deliver a memorable, trial session that boosts confidence, builds connection and increases the likelihood of long-term commitment.
Follow-Up After the Trial to Encourage Re-Engagement Mini Guide: Find out how post-trial messages can reignite enthusiasm, strengthen rapport and guide prospects naturally toward continuing their journey.
Handling Questions and Objections With Confidence Mini Guide: xxExplore how to respond to concerns with empathy, clarity and reassurance so prospects feel fully understood and supported.
Creating a Smooth and Supportive Membership Sign-Up Process Mini Guide: Learn how to simplify joining, reduce overwhelm and help new students feel confident and excited from the moment they commit.
ADDITIONAL RESOURCES
Lead Nurturing and Sales Conversion Guide: Your top tips guide on nurturing your leads with proven strategies and laying the foundations to convert them into loyal students.
From Leads to Loyal Students Guide: Learn how to master the sales process and help you turn more of those initial enquirires into dedicated and commited students.
12-Point Student Conversion Checklist Summary: Create a seamless and supportive journey that boosts confidence leading to more students joining your club.
Your Weekly Goals: Keep on track with your Student Booster Pack progress and hit the ground running into 2026 by focusing and achieving your weekly goals for conversion.
~ week 8 ~
Student Retention
Discover how to build lasting relationships with your students and keep them coming back well beyond the 12-week mark. Explore smart retention strategies including effective referral schemes, club improvement ideas, and value-adding training opportunities. Learn how to create a positive, engaging environment that boosts loyalty, strengthens community, and turns students into long-term advocates for your club.
Student Retention Guide: New students are great… but do they stay? Your real growth comes from retention and we’ll show you how to master it.
How To Run Retargeting Ads Mini Guide: Set up powerful Facebook retargeting ads to bring warm leads back and boost sign-ups.
GDPR Mini Guide: Do you store student info, take class photos, or send texts to parents? Then GDPR applies to your club and we’ve made it simple to get right.
How To Set a 12-Week Starter Journey Mini Guide: Losing new students before they hit their first belt? Let’s change thatwith a simple 12-week journey that keeps them motivated and committed.
Next Grading into a Social Event Mini Guide: Want to boost student retention and get families more involved in your club? Start by turning your next grading into a celebration, not just a test. Discover our advice.
How To Sign Up After Trial Lessons Mini Guide: Trial lessons going great… but not enough sign-ups? Let’s fix that. If you’re ready to grow your student numbers without chasing leads, this is the system you need.
ADDITIONAL RESOURCES
How To Handle Objections Mini Guide: Getting trial bookings but struggling to turn them into members? It’s not your classes, it’s your follow-up. We’ve got the fix.
Marketing to Improve Student Retention Mini Guide: Strengthen connection that keeps students engaged and training long term.
Student Retention Webinar: Join us as we go through the importance of student retention and why retention is the real growth strategy for your club.
Student Retention Webinar Slides: Read through our Student Retention webinar slides on why retention is the real growth strategy to have.